How mobile-friendly is your website? Technology has evolved in the past few years allowing consumers to use smartphones as portable "laptops" on the go. With network providers introducing data, LTE and WiFi routers, accessing the Internet has been made quite easy.
As a business, one of your aims is to cater for existing clients and to attract new potential clients. How do you do that?

You want people to buy into your product. And people can only buy into your product if you have a solid online presence. Your online presence is made up of a number of aspects such as social media, referral websites and your search performance. To leverage these channels to their full potential, you’ve got to understand how Internet and mobile searches work for to begin the journey for a mobile-friendly website.

Clean Layout

Remember that consumers want you to solve their problems, and chances are they are using smartphones or tablets. Make it easy for them to access your company's website on their devices.
Google has made it clear that a traditional large website that will not adjust to a user’s screen size won't be visible, that on its own is a valid reason to get your site mobile-friendly.
Keep your layout clean. A cluttered website, whether on a smart device or computer screen is a big no.

Keep It Fresh

As the digital landscape offers consumers more immersive experiences, the pressure is on to deliver consistently positive online experiences. Which is why your website should be engaging, responsive and easy to use.
When optimising your website for mobile-friendly navigation, avoid flashes and pop-ups, as this will not respond well on mobile devices. Test your site on different devices while in the testing phase and address any errors before you go live.
Tip: Have a regular site check up
Did you know, Google Algorithm rewards mobile friendly websites.

Whats Your Load Time?

Days of having to sit in front of a laptop or computer screen waiting for a site to load are becoming less.. Mobile shoppers prefer using a mobile-friendly website that would load in a second.
Neil Patel  discovered that 57% of mobile shoppers will abandon a website if it doesn't load in 3 seconds.
Ensure speed on your website for mobile devices so that the mobile content is mobile optimised and offering flawless navigation. Side-bars are a distraction for small screens. Links that are not important should not be on the home screen. These links should be collapsed under the menu bar.

Break-Up Your Content

On the net, reading bulk information, which is not broken up can be exhausting. Have digestible information, break it up into points or have it summarised. Try stay away from long sentences. An online reader will generally want to scan and read through information quickly, so having bulk load of information will not cut it. Breaking the content can make it less overwhelming for the reader on a portable device screen. Try to fit in the most important content in the first 400 words. Re-size images to a smaller size so that they can be properly seen on the smart screen. Smartphones and tablets are becoming frequently used on a day-to-day basis. Keep up with the latest technology offerings and stay up to date with your consumers by ensuring a mobile-friendly website for your consumers benefit.

Ideally you want consumers to keep coming back to your website, make sure that it is efficient and logical but most importantly easy to read. If you are adding texts on to the images, ensure that the text is large enough for a mobile user to see it. Keep in mind that your readers don't want to zoom in or move around the page to get the full experience. The pages should not be redirected when opting for another option on the website.

To help you get your site mobile-friendly, contact us.