Tips For A Successful Email Marketing Campaign In Fourways

It’s one of the oldest sources of business-to-business marketing in Fourways and everyone uses it. As email marketing in Fourways grows, so does the amount of emails in every inbox. The question is: are you doing everything you can to make sure your emails are opened, read, and responded to?

Know Your Audience

You may have very effective messaging, but it means nothing if it isn’t targeted at the right audience. Think about your target audience: what content will provide it with the most value?

Being empathetic about the needs and concerns of your target audience is the quickest way to create meaningful email content and campaigns that will be valuable to your customersin Fourways

In exchange for contact information, offer your customers something of value: a newsletter, a free seminar, or more information about your products and services. When gathering contact information, only ask for the information you really need. Asking unnecessary questions annoys people and may keep them from signing up.

Craft Your Message

An interesting message offers value to any email campaign in Fourways. Research what others are doing. When you get online newsletters from other companies, pay attention to what makes you open some and delete others without reading.

The subject line is the element that will hook your audience. It should always make sense and should standout.

When crafting your content, stick to the inverted pyramid model of message construction i.e. start with the most important information and then provide more details in the sentences below it.

Online readers have limited attention spans and are always in a hurry so keep your message short, to-the-point and relevant.

Choose The Right Format

Once you have the right message, you need to present it in the right way. HTML and rich media messages that include audio, video and animation generate high response rates, but it’s still important to have a text version for people who prefer or can only receive text.

Always include a hyperlinked table of contents at the top of your message so people can click or scroll right to the section of their choice. People won’t look beyond the first screen if there’s nothing immediately interesting to them.

Give them a reason to scroll down. Use bullet points and lots of white space for plain text messages.

Test Your Message & Audience

Test your campaign before you send it. Experiment with different fonts for both content and links, re-position images such as logos and buttons and experiment with different emailing patterns.

Over time, test sending your campaign out at different times or on different days, and compare the click-through stats. This way you will be sending the right mix of content and images that will attract more visitors, and ultimately more generate more leads.

Look for Measurable email marketing Results

Being able to measure your email marketing efforts is key. Measuring allows you to understand what works and what doesn’t so you can improve each and every campaign. Always analyse results and think of new ways to provide value.

Need to know more about the most important industry trends in Fourways, strategies and ideas to enhance your digital strategy? Contact Victoria:

 

Fourways Logo Designer Shares Her Tips

Our Fourways logo designer shares a few tips on how to create a logo. Considering that we a live in an age where businesses must have a strong visual identity to support their product, service or company, the demand for a top-class logo has never been higher. We live in a very visual world, where a weak logo will be lost easily.

Logos are all around us. To the general public, logos serve as an instant reminder of a company or a product and to the client they’re the point of recognition on which their branding hinges.

Creating a logo is not just creating a pretty visual, but what you are doing is developing a brand and communicating a position.

The first step to creating the logo is researching all the concepts properly.

Be Simple/Fourways Logo Designer Tips

Sometimes all that is needed for logo design is stripping away unessential elements until you are left with the essential idea. According to our Fourways logo designer, its very tempting to try and say too much, to pile more and more into the design. Instead one strong idea should be picked then expressed as simply as possible.

Be Unique And Clever/Fourways Logo Designer Tips

A logo is what helps distinguish a brand from its competitors, so it’s important that the image stands out from the rest”, says our Fourways logo designer, Lebo. Creating a unique design isn’t all about avoiding imitation, but also about designing something out-of-the-box. The idea here is “to be different to your competitors, and to stand out in a cluttered marketplace”, she says.

Colour is key/Fourways Logo Designer Tips

Every colour has a different implication and brings meaning to your message. According studies, different colours have different psychological effects on the viewer. And because colour has the power to convey emotion, you should first consider the message you want to convey with your logo before you choose the colour.

Here’s a colour break down:

  • Red: energetic, sexy, bold
  • Orange: creative, friendly, youthful
  • Yellow: sunny, inventive, optimistic
  • Green: growth, organic, instructional
  • Blue: professional, medical, tranquil, trustworthy
  • Purple: spiritual, wise, evocative, playful
  • Black: credible and powerful
  • White: simple, clean, pure
  • Pink: fun and flirty
  • Brown: rural, historical, steadyRemember, your logo is the most important graphic element in which you will invest for your business. You should own the logo in many file formats. The logo should be in black and white and grey scale,If your logo contains more than one colour, or if it has tones or shades of one colour, you should have a grayscale version. You would use this when your logo is included in the newspaper or in the Yellow Pages, or on any black and white laser-printed materials you may create. The Black and white version would be used to produce the best-quality logo on faxes or any materials you reproduce using a copier

Use Vectors /Fourways Logo Designer Tips

Your business logo has to be functional. You will use it on sales material, web designs, business cards, letterhead and print ads. Have professional design your logo so that they use vectors. An effective logo works across a variety of media and applications. For this reason, logos should be designed in vector format, to make sure that they can scale to any size.

Like what you read? well, we have a talented logo designer ready to help you any-time.

Contact Mynt Productions Today

Top 5 SEO Benefits For A Business in Olivedale

SEO has become widely adopted as an online marketing strategy for a business in Olivedale. This is due to the fact that SEO has remained effective despite the dramatic change of the digital landscape, and the fact that the internet isn’t going anywhere. While the SEO benefits for businesses in Olivedale are vast, here are the top 5  benefits to help you understand why  SEO is awesome for your business.

  1. Measurable Results

SEO is one of the few marketing strategies where it is easy to quantify the results of your efforts by analysing search engine position reports, site statistics, visitor conversion rates and other key indicators.

 

  1. An Increase in targeted Traffic for your business in Olivedale

Top positions on the search engine result pages (SERPS) receive the majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website.

Effective SEO is the art of creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic.

  1. Cost Effectiveness

SEO is one of the most cost effective marketing strategies because it targets users who are actively looking for your products and services online. SEO’s inbound nature helps businesses save money as opposed to outbound strategies like cold-calling.

And since SEO also targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies.

Compared to other digital channels such as email marketing, Google Adwords, social media and online advertising, search engine optimization really will give you more bang for your budget. All other forms of digital marketing and advertising require you to invest in them regularly, and only yield results for as long as you’re spending money.

If you implement an effective on-page SEO strategy for your business in Olivedale, it will yield results until a competitor out-performs you or your market stops searching for your product or service.

  1. Increased Site Usability

SEO helps make your website more navigable for users as well. SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages, but also makes it easier for users to find information on your website as well.

  1. Brand Awareness for your business in Olivedale

Since top position rankings result in significant impressions, having your website in these top positions translates into more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, it also instills trust, since companies on the first page are generally perceived to be more trustworthy.

 

Like what you read? For more information on SEO benefits for your business in Olivedale, please contact us and we would be happy to help.

Top 5 SEO Benefits For A Business in Randburg

SEO has become widely adopted as an online marketing strategy for a business in Randburg. This is due to the fact that SEO has remained effective despite the dramatic change of the digital landscape, and the fact that the internet isn’t going anywhere. While the SEO benefits for businesses in Randburg are vast, here are the top 5  benefits to help you understand why  SEO is awesome for your business.

  1. Measurable Results

SEO is one of the few marketing strategies where it is easy to quantify the results of your efforts by analysing search engine position reports, site statistics, visitor conversion rates and other key indicators.

 

  1. An Increase in targeted Traffic for your business in Randburg

Top positions on the search engine result pages (SERPS) receive the majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website.

Effective SEO is the art of creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic.

  1. Cost Effectiveness

SEO is one of the most cost effective marketing strategies because it targets users who are actively looking for your products and services online. SEO’s inbound nature helps businesses save money as opposed to outbound strategies like cold-calling.

And since SEO also targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies.

Compared to other digital channels such as email marketing, Google Adwords, social media and online advertising, search engine optimization really will give you more bang for your budget. All other forms of digital marketing and advertising require you to invest in them regularly, and only yield results for as long as you’re spending money.

If you implement an effective on-page SEO strategy for your business in Randburg, it will yield results until a competitor out-performs you or your market stops searching for your product or service.

  1. Increased Site Usability

SEO helps make your website more navigable for users as well. SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages, but also makes it easier for users to find information on your website as well.

  1. Brand Awareness for your business in Randburg

Since top position rankings result in significant impressions, having your website in these top positions translates into more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, it also instills trust, since companies on the first page are generally perceived to be more trustworthy.

 

Like what you read? For more information on SEO benefits for your business in Ranburg, please contact us and we would be happy to help.

Your Business In Olivedale Needs Its Own Mobile App

Did you know that 92% of South Africa’s population owns a mobile phone? And smartphone take the majority share at 60%. In South Africa alone, 79.1 million mobile connections which means that most people have more than one sim card.

So, if you thought that mobile apps were for big corporations, well, you would be wrong. There are smaller companies taking their marketing to the next level. Here are 9 benefits of joining this club sooner rather than later.

An App Gives Your Business In Olivedale Direct Connection

The application always displays on the device desktop and the app can be opened with one easy tap. The app makes it much easier for clients to leave feedback or call you. Furthermore, negative feedback submitted with the help of an app, gives your business in Olivedale a chance to deal with client dissatisfaction before their opinion goes public.

Connect With On-The-Go Clients through mobile app

Statistics says that the average South African spends 5 hours using his/ her mobile device every day. The smartphone is one of the most personal technology tools we have. Most of us use smartphones 24/7 and many smartphone functions depend on apps.

Create A Useful Marketing Channel

An application wears many hats like: giving general information about your business in Olivedale, showing prices, providing users with booking forms, personal accounts, search features, news feeds, messengers, etc. With the help of push notifications, you have an opportunity to advance even closer to a direct cooperation by reminding customers about your special sales, new products, and services.

Increase Your Brand Recognition.

The more users engage with your application, the more likely they are to order your service. It’s called “effective frequency” in the advertising field: hearing and seeing your business brand about 20 times is what will get you noticed.

Get higher quality Connection with Clients

Whether you are providing services or products, your customers need a way to reach you without too much effort. Having a help desk or messenger in the application can change the way you communication with clients. For example, if you create the mobile app for your business in Olivedale, a restaurant to be specific, the users have a chance to book the table with minimal clicks.

A mobile app can be an excellent tool that will keep your business in Olivedale be touch with clients and be a “fingertip” away. Always and from now on, look at your phone’s potential for successful business management and effective client experience.

Convinced yet? We are, for sure Where to start? Well, you have three options:

  • You hire an app development agency, you contact us for advice on app development for your business in Olivedale or you learn more about mobile apps on our blog.

Either way you go, a mobile app is going to be a standard component of any business in Olivedale, in the future.

Your Business In Randburg Needs Its Own Mobile App

Did you know that 92% of South Africa’s population owns a mobile phone? And smartphone take the majority share at 60%. In South Africa alone, 79.1 million mobile connections which means that most people have more than one sim card.

So, if you thought that mobile apps were for big corporations, well, you would be wrong. There are smaller companies taking their marketing to the next level. Here are 9 benefits of joining this club sooner rather than later.

An App Gives Your Business In Randburg Direct Connection

The application always displays on the device desktop and the app can be opened with one easy tap. The app makes it much easier for clients to leave feedback or call you. Furthermore, negative feedback submitted with the help of an app, gives your business in Randburg a chance to deal with client dissatisfaction before their opinion goes public.

Connect With On-The-Go Clients through mobile app

Statistics says that the average South African spends 5 hours using his/ her mobile device every day. The smartphone is one of the most personal technology tools we have. Most of us use smartphones 24/7 and many smartphone functions depend on apps.

Create A Useful Marketing Channel

An application wears many hats like: giving general information about your business in Randburg, showing prices, providing users with booking forms, personal accounts, search features, news feeds, messengers, etc. With the help of push notifications, you have an opportunity to advance even closer to a direct cooperation by reminding customers about your special sales, new products, and services.

Increase Your Brand Recognition.

The more users engage with your application, the more likely they are to order your service. It’s called “effective frequency” in the advertising field: hearing and seeing your business brand about 20 times is what will get you noticed.

Get higher quality Connection with Clients

Whether you are providing services or products, your customers need a way to reach you without too much effort. Having a help desk or messenger in the application can change the way you communication with clients. For example, if you create the mobile app for your business in Randburg, a restaurant to be specific, the users have a chance to book the table with minimal clicks.

A mobile app can be an excellent tool that will keep your business in Randburg be touch with clients and be a “fingertip” away. Always and from now on, look at your phone’s potential for successful business management and effective client experience.

Convinced yet? We are, for sure Where to start? Well, you have three options:

  • You hire an app development agency, you contact us for advice on app development for your business in Randburg or you learn more about mobile apps on our blog.

Either way you go, a mobile app is going to be a standard component of any business in Randburg, in the future.

Your Business In Bryanston Needs Its Own Mobile App

Did you know that 92% of South Africa’s population owns a mobile phone? And smartphone take the majority share at 60%. In South Africa alone, 79.1 million mobile connections which means that most people have more than one sim card.

So, if you thought that mobile apps were for big corporations, well, you would be wrong. There are smaller companies taking their marketing to the next level. Here are 9 benefits of joining this club sooner rather than later.

An App Gives Your Business In Bryanston Direct Connection

The application always displays on the device desktop and the app can be opened with one easy tap. The app makes it much easier for clients to leave feedback or call you. Furthermore, negative feedback submitted with the help of an app, gives your business in Bryanston a chance to deal with client dissatisfaction before their opinion goes public.

Connect With On-The-Go Clients through mobile app

Statistics says that the average South African spends 5 hours using his/ her mobile device every day. The smartphone is one of the most personal technology tools we have. Most of us use smartphones 24/7 and many smartphone functions depend on apps.

Create A Useful Marketing Channel

An application wears many hats like: giving general information about your business in Bryanston, showing prices, providing users with booking forms, personal accounts, search features, news feeds, messengers, etc. With the help of push notifications, you have an opportunity to advance even closer to a direct cooperation by reminding customers about your special sales, new products, and services.

Increase Your Brand Recognition.

The more users engage with your application, the more likely they are to order your service. It’s called “effective frequency” in the advertising field: hearing and seeing your business brand about 20 times is what will get you noticed.

Get higher quality Connection with Clients

Whether you are providing services or products, your customers need a way to reach you without too much effort. Having a help desk or messenger in the application can change the way you communication with clients. For example, if you create the mobile app for your business in Bryanston, a restaurant to be specific, the users have a chance to book the table with minimal clicks.

A mobile app can be an excellent tool that will keep your business in Bryanston be touch with clients and be a “fingertip” away. Always and from now on, look at your phone’s potential for successful business management and effective client experience.

Convinced yet? We are, for sure Where to start? Well, you have three options:

  • You hire an app development agency, you contact us for advice on app development for your business in Bryanston or you learn more about mobile apps on our blog.

Either way you go, a mobile app is going to be a standard component of any business in Bryanston, in the future.

Your Business In Northriding Needs Its Own Mobile App

Did you know that 92% of South Africa’s population owns a mobile phone? And smartphone take the majority share at 60%. In South Africa alone, 79.1 million mobile connections which means that most people have more than one sim card.

So, if you thought that mobile apps were for big corporations, well, you would be wrong. There are smaller companies taking their marketing to the next level. Here are 9 benefits of joining this club sooner rather than later.

An App Gives Your Business In Northriding Direct Connection

The application always displays on the device desktop and the app can be opened with one easy tap. The app makes it much easier for clients to leave feedback or call you. Furthermore, negative feedback submitted with the help of an app, gives your business in Northriding a chance to deal with client dissatisfaction before their opinion goes public.

Connect With On-The-Go Clients through mobile app

Statistics says that the average South African spends 5 hours using his/ her mobile device every day. The smartphone is one of the most personal technology tools we have. Most of us use smartphones 24/7 and many smartphone functions depend on apps.

Create A Useful Marketing Channel

An application wears many hats like: giving general information about your business in Northriding, showing prices, providing users with booking forms, personal accounts, search features, news feeds, messengers, etc. With the help of push notifications, you have an opportunity to advance even closer to a direct cooperation by reminding customers about your special sales, new products, and services.

Increase Your Brand Recognition.

The more users engage with your application, the more likely they are to order your service. It’s called “effective frequency” in the advertising field: hearing and seeing your business brand about 20 times is what will get you noticed.

Get higher quality Connection with Clients

Whether you are providing services or products, your customers need a way to reach you without too much effort. Having a help desk or messenger in the application can change the way you communication with clients. For example, if you create the mobile app for your business in Northriding, a restaurant to be specific, the users have a chance to book the table with minimal clicks.

A mobile app can be an excellent tool that will keep your business in Northriding be touch with clients and be a “fingertip” away. Always and from now on, look at your phone’s potential for successful business management and effective client experience.

Convinced yet? We are, for sure Where to start? Well, you have three options:

  • You hire an app development agency, you contact us for advice on app development for your business in Northriding or you learn more about mobile apps on our blog.

Either way you go, a mobile app is going to be a standard component of any business in Northriding, in the future.