The holiday season is just around the corner, and if you sell stuff online, you’re probably already thinking about things like special promotions, and shipping deadlines. But, no matter what services you offer, customers tend to abandon their shopping cart because of many reasons.

With the holidays being the busiest and most important time of the year for businesses, don’t leave anything to chance. As an online seller connect your . This gives the online seller the power to automatically reach out to customers who navigate away from the store without completing their purchase.

Today, I will share a few tips that will help you make the most of your abandoned cart email this holiday season. Read on to find out what they are.

Follow Your Style Guide

In case you do not know, a style guide is a blueprint of what marketing materials should look like, both online and offline. This blueprint is a set of rules that instruct employees and service providers on how to present the brand to the public. The rules include how the official logo will be used, corporate colours and fonts the brand will use.

An effective brand is clear and consistent, which makes it important for your abandoned cart emails to be consistent with other elements of your brand no matter which product you selling. I’m talking about incorporating the same voice, fonts, images, colours, logo as the ones you have used on your website, adverts and social networks. This will make your brand recognisable and provide a seamless experience for your customers.

Be Creative

In email marketing, engagement is key. An audience that opens and interacts with your email is more likely to click through to your store and make a purchase. The best way to improve engagement among your customers is to include incentives as part of your abandoned cart campaign this holiday. Provide a percentage discount, give away free items, like “buy one get one free” deals or suggest the most popular and newest in your store.

Use your abandoned cart emails to promote upcoming events, pop-up shops, and more. Include customer reviews from other folks who have had a positive experience with your store and products.

 Spread Holiday Cheer

Your abandoned cart emails are for encouraging customers to return to your store and complete their purchase. But they don’t have to be all way business. Make sure your abandoned cart emails are informative and fun at the same time. According to mail chimp research has proven that a store owner will experience 2% increase in total store orders just by sending abandoned cart emails. So this holiday season consider using abandoned cart emails and spice them up with holiday greetings, colours, images or a note of gratitude. This will make your customers happy and know that they are appreciated, in return they will come back to finish their purchase.

You don’t like abandoned carts, right? Lucky for you, when you connect your store to mail-chimp you can bring customers back to finish a purchase, which means more revenue for you and a better holiday season.