According to Cisco Visual Networking Index, by 2017, video will account for 69 % of all consumer internet traffic so why haven’t you created your corporate video?

They say a picture says a thousand words, imagine what a corporate video would do for your business... here are five powerful reasons your business needs a corporate video.

Easy To Share

Studies have shown 92% of mobile video consumers share videos with others. This is because an online video engages viewers to the extent that they feel the need to share it with others. In addition, if someone likes your video, it’s easy to copy and paste your video’s link onto their personal social media sites and websites.

Increase Interaction With Your Brand

A corporate video grabs users’ attention and retains it for longer. Basically when a user watches your video, they spend more time on your website and this means there is increased interaction with your brand.

The average online visitor may leave your site in just a couple of seconds if they don’t find anything engaging like a video.

Improve Search Engine Rankings

Google favours videos because it is aware that many users now prefer videos as a means of getting information. As a result your rank on Google stands a chance to be higher when your organisation has a corporate video, particularly if it’s posted on YouTube. Remember that Youtube’s the world’s second largest search engine.

Convey Your Brand Message In A Unique Way

Videos are a very effective tool because they can convey your message in a unique way. And to be honest everyone loves something different. Instead of a written document where the user will shift through to get what they what, they can just click a button and receive the information passively, in whatever creative form you deliver it in.

Evoke Emotions

Videos evoke emotions especially when they are scripted and edited professionally. Even the shortest videos can elicit emotional responses in viewers when they are well crafted. If the emotions evoked are so strong then the user will share the video and help you spread the message to other places you couldn’t reach.

YouTube receives more than one billion unique visitors every month, so getting your business a corporate video will be the best move for your online marketing strategy.

Remember: “People don’t buy for logical reasons, they buy for emotional reasons.” Zig Ziglar.

Check out some of our video work or contact us