Now that we are half way through the year, let’s take a look at what’s trending in online marketing.
Here Are The Trends In 2016 Online Marketing
Videos
Video shares increased 43% at the start of this year, which makes videos crucial to your social marketing strategy. Videos engage the user and they get shared a lot, increasing traffic to your website.
Websites
Websites still rule as they are the most effective means to engage with customers. Customers go to Google to ask for service and product recommendations 24/7. Is your business on the net?
Mobile Responsive Websites
An estimated 2 billion consumers worldwide are expected to own a smartphone by 2016, so if your website is not mobile responsive you’re in trouble because mobile is increasingly becoming the device of choice.
Voice Search
Some people are just too lazy to type, so why not take advantage of that and optimize content on your website for voice search. This makes it convenient for the user. All you have to know is that people use different search terms when speaking and typing. Voice searches lean toward long-tail keywords, so be sure to include these terms to increase your chances of ranking high.
Testimonials & Influencer Marketing
This trend is as old as humanity, I mean ‘back in the day’ we used to call it word of mouth. Studies have proven that over 90% of consumers trust recommendations from friends and family. So adding testimonials by some of your happy customers will get you more business and retain the existing ones.
Search Engine Optimisation
A top ranking in the search engine results is always an essential strategy for any business with an online presence. As Google’s search algorithm changes, techniques need to be adapted to ensure your website’s ranking is maintained. The first step is keyword research, and this is an essential step in establishing the types of keywords your customers are using to find your business.
Instagram & Snapchat
As we move into a more visually charged culture, almost everyone is on instagram or snap chat. Instagram recently opened doors for businesses to advertise and it is getting aggressive on the advertising front especially because it offers brands some tools and formats to advertise.
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