Our Logo Designer Shares Her Tips

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Our Logo Designer Shares Her Tips

Our Fourways logo designer shares a few tips on how to create a logo. Considering that we a live in an age where businesses must have a strong visual identity to support their product, service or company, the demand for a top-class logo has never been higher. We live in a very visual world, where a weak logo will be lost easily.

Logos are all around us. To the general public, logos serve as an instant reminder of a company or a product and to the client they’re the point of recognition on which their branding hinges.

Creating a logo is not just creating a pretty visual, but what you are doing is developing a brand and communicating a position.

The first step to creating the logo is researching all the concepts properly.

Be Simple/ Logo Designer Tips

Sometimes all that is needed for logo design is stripping away unessential elements until you are left with the essential idea. According to our logo designer, its very tempting to try and say too much, to pile more and more into the design. Instead one strong idea should be picked then expressed as simply as possible.

Be Unique And Clever/ Logo Designer Tips

A logo is what helps distinguish a brand from its competitors, so it’s important that the image stands out from the rest”, says our logo designer, Lebo. Creating a unique design isn’t all about avoiding imitation, but also about designing something out-of-the-box. The idea here is “to be different to your competitors, and to stand out in a cluttered marketplace”, she says.

Colour is key/ Logo Designer Tips

Every colour has a different implication and brings meaning to your message. According studies, different colours have different psychological effects on the viewer. And because colour has the power to convey emotion, you should first consider the message you want to convey with your logo before you choose the colour.

Here’s a colour break down:

  • Red: energetic, sexy, bold
  • Orange: creative, friendly, youthful
  • Yellow: sunny, inventive, optimistic
  • Green: growth, organic, instructional
  • Blue: professional, medical, tranquil, trustworthy
  • Purple: spiritual, wise, evocative, playful
  • Black: credible and powerful
  • White: simple, clean, pure
  • Pink: fun and flirty
  • Brown: rural, historical, steadyRemember, your logo is the most important graphic element in which you will invest for your business. You should own the logo in many file formats. The logo should be in black and white and grey scale,

    If your logo contains more than one colour, or if it has tones or shades of one colour, you should have a grayscale version. You would use this when your logo is included in the newspaper or in the Yellow Pages, or on any black and white laser-printed materials you may create. The Black and white version would be used to produce the best-quality logo on faxes or any materials you reproduce using a copier

Use Vectors / Logo Designer Tips

Your business logo has to be functional. You will use it on sales material, web designs, business cards, letterhead and print ads. Have professional design your logo so that they use vectors. An effective logo works across a variety of media and applications. For this reason, logos should be designed in vector format, to make sure that they can scale to any size.

Like what you read? well, we have a talented logo designer ready to help you any-time.

Contact Mynt Productions Today

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