Business cards are invaluable marketing tools.

The idea of a traditional rectangular  business card with necessary information has gone out the window, as everyone wants something different for their brand to stand out.

Having a good finish and using some of our tips on how to make your business card an effective marketing tool can set you apart from everyone else. You don’t have to go with only one process, you can mix them up with a lot of creativity. Here are four finishes that will make your business and you unforgettable.

Add A Glossy Varnish

Today most of the cards printed include a varnish finish instead of the old paper feel. A varnish finish is a coating of matte, silk or gloss that can be applied to business cards to protect the paper making it last longer. Gloss has become very popular and this is a nice touch for any business card, because it adds a smooth finish and a different texture to the card.

Foil Block the Business Card

Foiling, gives a touch of elegance to the card with a nice textured feel and look. This process is created by pressing a coloured foil into the card paper with a heated die. It is mostly used to enhance logos.

Shimmering foil is a beautiful way to make your design memorable. In every colour imaginable, the irresistible quality of metallic finish makes your card a keeper.

Emboss Your Business Card

Embossing your business card is another  way to get attention. People can’t help but to notice a card or any other printed material with embossed letters. It is a great way to communicate that you are classy and sophisticated.

The process requires the use of two dies: one that is raised and one that is recessed. The dies fit into each other so that when the paper is pressed between them, the raised die forces the paper into the recessed die and creates the embossed image. An embossed pattern is raised against the background, while a debossed pattern is recessed into the surface of the paper.

Implement Die Cuts

Die cutting is the process of cutting the card into different shapes. You can always implement die cuts into you design or make an unusual shape for your card. For example, if your logo is a very simple icon or shape, you can arrange to have it cut out of your card.

Tips To Make Your Business Card An Effective Marketing Tool

Don’t forget to market yourself on the same business card, think of it as another touch to make you’re your card stand out. For the marketing to be effective, use some of the tips below.

You may not be comfortable with this but it helps to your picture on your card, it helps people remember two things, who gave it to them and your conversation

Hand your card over using both hands, it symbolises value and importance. The person receiving it picks up on non-verbal body language.

Customise the card or write a note on it e.g. "Great meeting you today Zanele" and the person receiving it will be more likely to remember you.

A personal slogan or quirky phrase that summarizes what you do best is a great way to attract more clients for your business.

Contact Mynt for professional business card design, expert advice on processes and the most cost-effective business card printing prices.

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