Corporate branding for any business has to be professional. That doesn’t mean you have to spend a small fortune on branding; sometimes the simplest ideas are the most effective. The way you apply them however, is what will get you noticed by your target audience.

MYNT specialises in creating corporate branding that is consistent and commercial. Whether you need a brand new identity for a start-up enterprise, or you want to modernise an existing CI, we can help you encapsulate your brand vision and show potential customers exactly what you stand for.

Logo Development And Corporate Branding

Your logo gives you the ability to brand anything with your company name. It needs to be clear and simple. Our creative team can brainstorm names, ideas and presentations with you, or we can take a brief and develop it according to your needs.

The corporate branding process is more complex than just creating a pretty picture. The logo has to communicate your brand and what it stands for. To get to that point the designer has to do research into your target market and into your competitors.

The logo typography also needs to be considered carefully. Simplicity is usually a good idea but you don’t want it to look common. By the same token, fashionable fonts could date quickly so you need to strike a balance.

Payoff Lines, Slogans and Mottos

A slogan or motto allows your business to advertise its services or commitments every time the logo is used. Why? Because readers and online users will associate your visual branding (logo) with the payoff line and the services you promote. Slogans need to be clever, concise and consistent and they should complement the logo.

Corporate Identity Manual

Once your logo and slogan have been finalised your company needs a set of guidelines for how these elements may be used. This means that if ever change designers, or require your artwork to be adapted, the person working on it knows their parameters for creative license.

MYNT creates CI Manuals that dictate how the logo and corporate branding elements should be used, what the colour breakdown is and how the elements should be applied to your marketing collateral. Some examples of where CI application would need to be monitored include