SEO has become widely adopted as an online marketing strategy. This is due to the fact that SEO has remained effective despite the dramatic change of the digital landscape, and the fact that the internet isn’t going anywhere. While SEO benefits  are vast, here are the top 5 SEO benefits to help you understand why  SEO is awesome for your business.

1. Measurable Results

SEO is one of the few marketing strategies where it is easy to quantify the results of your efforts by analysing search engine position reports, site statistics, visitor conversion rates and other key indicators.

 

2. An Increase in targeted Traffic

Top positions on the search engine result pages (SERPS) receive the majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website.

Effective SEO is the art of creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic.

3. Cost Effectiveness

SEO is one of the most cost effective marketing strategies because it targets users who are actively looking for your products and services online. SEO's inbound nature helps businesses save money as opposed to outbound strategies like cold-calling.

And since SEO also targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies.

Compared to other digital channels such as email marketing, Google Adwords, social media and online advertising, search engine optimization really will give you more bang for your budget. All other forms of digital marketing and advertising require you to invest in them regularly, and only yield results for as long as you’re spending money.

If you implement an effective on-page SEO strategy, it will yield results until a competitor out-performs you or your market stops searching for your product or service.

4. Increased Site Usability

SEO helps make your website more navigable for users as well. SEO consists of rearranging the site's architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages, but also makes it easier for users to find information on your website as well.

5. Brand Awareness

Since top position rankings result in significant impressions, having your website in these top positions translates into more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, it also instills trust, since companies on the first page are generally perceived to be more trustworthy.

 

Like what you read? For more information on SEO benefits to your website, please contact us and we would be happy to help