Improve Website Perfomance With The Following Search Engine Optimisation Tips

Effective Search Engine Optimisation (SEO) is the cornerstone of a good digital strategy. The ideal situation is to be able to design your website with SEO in mind from the beginning but don’t have the time for a re-design, there are some changes you can make to improve your search engine optimisation performance.

Content Is The Cornerstone Of SEO Optimisation

Content is the foundation of any search engine optimisation you do, whether it be on-page, through social media or through secondary channels such as email newsletters. The more content you have, the more SEO you can apply to your site and the more traffic you can attract and pull down your sales funnel. Also, the frequency with which you post new content can also draw more search attention to your website.

If you can’t get into the habit of writing regular content or updating your website with new pages periodically, then consider adding a blog, which will give your website an automatic SEO boost. Adding regular blog articles will improve your performance even more.

Remember: while you do need to fulfil certain criteria to get search engine attention, you should write primarily for a reader who is interested on the topic. Organic sharing only comes about with good content that people want to read and circulate.

Invest In Keyword Research

Correct keyword placement is crucial to search engine optimisation success. Mynt specialises in creating keyword plans and strategies for clients who want to improve their page rankings through intensive research and keyword analysis.

We also encourage you to put yourself in your client’s position: what words would they use when searching for your products and services? Your team’s insights as sales people, marketers and client relationship specialists can provide useful tips on how to target your customers.

Internal Linking Is Invaluable

Help users hone in on the information they want and show them where to find it. Link your content and articles to related information. If someone stays around for long enough to read one of your articles, show the user other pieces of potential interest.

Internal linking also serves another important purpose: it helps spiders and crawlers to index your site quickly and easily. Think of internal links as providing short cuts through your website.

Always Include A Site Map

Site maps make is easier for spiders to search your website content. And, while there is not much that can be done to encourage them to visit your site, you should ensure that when they do, the content is organised in such a way that they can find what they are looking for.

Your website will enjoy better search engine optimisation results when users and spiders can find what they need with as few clicks as possible.

Don’t Be Tempted To Get Flashy

Flash might look good on the eye and be very appealing to you, but it can damage your SEO efforts. For one thing, a flash page is one extra (potentially annoying) step a user has to go through to reach your content- something you can’t actually rely on them doing. For another, flash slows up your website load time, delaying the connection and giving your user one more reason to look for what they seek elsewhere.

Mynt offers once-off and monthly search engine optimisation packages. Contact us to discuss your specific project requirements.