To stay competitive, businesses of all sizes need to invest in online advertising. Sure, you may have built your business on word of mouth, and been able to maintain it but, as time goes on and the world becomes more mobile and wireless, if you’re not visible online you just won’t be found.

As the hardware has become cheaper and the software more impressive, potential customers have access to your business at any time of the day or night, in any part of the world. But, that’s only if your business can be found on the World Wide Web.

So, what does it take to achieve online advertising success? Have a look at these four fundamental online advertising processes and make that leap into the digital realm.

Build A Website

And not just any old website, mind you. In terms of technology, html sites really are limiting when compared to the open source solutions available today. If you think online advertising doesn’t work because your 10 year-old html site isn’t bringing you any business, you need a new website.

MYNT specialises in building responsive web designs that are user-friendly and intuitive. That means your website looks great whether it’s being viewed on a tablet, smart phone or desk top and, regardless of the user’s technological ability, the site can be used to its full potential.

Creative Director Gavin Price says, “Online users want websites that are easy to use, that are easy on the eye and that allow them to find what they need, quickly.”

Optimise It For Search Engines

If your website is your online shop front, you need sign boards and posters telling people how to get there. Optimising your website organically for search engines means putting all the correct instructions in place that contextualise your website accurately.

Victoria Smith says, “MYNT creates content that is reader-friendly and search engine-friendly. Because the Internet has made it so easy for people to trade online, the marketplace has become increasingly competitive. Yes, Adwords can definitely help you to accelerate your results, but users are wising up to online advertising all the time and users are more likely to click on organic results, than paid-for results.”

Social Media and Online Advertising

If you want to make friends and start influencing people online, you have to hang out where they do. The important thing to remember about the nature of your social media engagements is that they can’t be all about you. You need to give people what they want to see.

Don’t Underestimate The Power Of Email Marketing

Email marketing is a very valuable tool because your database should only be comprised of customers, clients and people who have willingly signed up to receive your news. It is a captive audience that you can access whenever you need to.

Does your online advertising need a bit of a shake-up? Let us help you with strategy, implementation and analysis.

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