Anyone can set up a Google Adwords account and generate some traffic to their website, literally at the push of a button but a DIY approach to managing your campaigns might take more time and cost more money. If you’ve tried to manage Adwords yourself, you might have done some lasting damage that will take time to put right. So get a professional to do it for you. Not convinced? Here are 4 reasons you shouldn’t manage your campaign.

You Are Too Busy

As a business owner you already wear several hats and managing an Adwords campaign can be time-consuming. Running a successful campaign requires constant analysis and optimisation to improve performance. You are paying for every single click, so you need to make sure that the entire campaign is run perfectly in order to convert as much of that traffic as possible.

Adwords Settings Are Complex

Let professionals handle your Adwords for you, so you don’t have to worry about mistakes and omissions that can lead to poor performance. Something as simple as setting your geo targeting up wrong can result in a budget being spent in a matter of minutes. Imagine setting up your account, adding your payment source, creating your ads and then setting the campaign live to learn that you blew a lot of money on clicks you received traffic from a different country. It’s happened.

Selecting The Correct Keywords is Challenging

Every Pay-Per-Click campaign is different, and requires a different keyword strategy. Selecting the keywords can result in a lot of traffic but no conversions. Or it can deplete your budget quickly without a return. Keyword research is an ongoing process. Poorly performing terms will need to be eliminated and uncovering profitable new keywords can help.

Adwords Is Changing Constantly

The online marketing industry is always changing and a professional will always keep up with the newest trends and changes. It is important to stay current with the latest technologies, tools, and strategies to keep your Adwords campaigns performing well. It is such a competitive space that you benefit greatly by having a professional handle doing it for you.

If you’re spending a lot of money on Google Adwords but not getting results, or worse, have no idea if you’re getting results, stop now! Contact us to manage Adwords for you.